TY  - BOOK
AU  - Subramanyan, Bhuvana
TI  - Marketing: the untold story 
SN  - 9788119445875
U1  - 658.8 SUB-B 
PY  - 2023///
CY  - India
PB  - Story Mirror
KW  - Marketing India Management
KW  - Marketing executives India
N1  - Discover the modern marketing landscape in 'Marketing: The Untold Story' by Bhuvana Subramanyan. This book unveils the customer-centric approach that unites B2B, B2C, and D2C strategies in the digital age. Explore shared pillars like data-driven decisions and personalization through insights from experts. Witness how B2B thrives by blending data, tech, and culture for personalized engagement. From global transformations to AI's future, the book empowers marketers to excel in an experimental landscape.

It has Indian case studies and insights from some of India's brilliant marketers across various industries - such as Shradha Sharma (YourStory), Zepto, Max Fashions, Aditya Birla Health Insurance, Plum Beauty, etc. The book has testimonials from global leaders like Marshall Goldsmith, Shiv Shivakumar, Deepali Nair, etc.

Learn from marketing superstars and navigate the evolving terrain with precision and innovation. Perfect for young marketers, students, and anyone curious about the dynamic world of marketing
ER  -