TY  - BOOK
AU  - Baker, Michael
AU  - Hart, Susan
TI  - Product strategy and management
SN  - 9788131724286
U1  - 658.56 BAK-M 
PY  - 2009///
CY  - India
PB  - Pearson
KW  - New products Management
KW  - Product management
KW  - Case studies
N1  - This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses
ER  -