TY - BOOK AU - Woodruffe, Helen TI - Services marketing SN - 0333930800 U1 - 658.8 WOO-H PY - 1999/// CY - India PB - Macmillan India KW - Marketing KW - Service industries - Marketingļ¾  KW - Professions - Marketingļ¾  N1 - Rs.148/- ER -