Lal, Rajiv <br/><br/>
Marketing management : text and cases 
Rajiv Lal, John A. Quelch and V. Kasturi Rangam 
 - India  Tata McGraw Hill  2005 
 - 812 p. 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LAL-R