TY  - BOOK
AU  -  Lal, Rajiv
AU  - Quelch, John A., jt. auth.
TI  - Marketing management : text and cases
SN  - 9780070603950
U1  - 658.8 LAL-R 
PY  - 2005///
CY  - India
PB  - Tata McGraw Hill
KW  - Marketing Management
ER  -