Copper, Donald R. <br/><br/>
Marketing research : concepts and cases / 
Donald R. Cooper and Pamela S. Schindler 
 - India  Tata McGaw Hill  2006 
 - 771 p. 
<br/><br/><label>ISBN: </label>9780070600911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 COO-D