TY  - BOOK
AU  -  Copper, Donald R.
AU  - Schindler, Pamela S., jt. auth
TI  - Marketing research : concepts and cases
SN  - 9780070600911
U1  - 658.83 COO-D 
PY  - 2006///
CY  - India
PB  - Tata McGaw Hill
KW  - Marketing research
ER  -