TY  - BOOK
AU  -  Dwyer, Robert F.
AU  - Tanner, John F., jt. auth.
TI  - Business marketing : connecting strategy, relationships, and learning
SN  - 9780070220911
U1  - 658.8 ROB-F 
PY  - 2006///
CY  - India
PB  - Tata McGraw Hill
KW  - Industrial marketing --Management --Case studies
KW  - Industrial marketing --Managementﾠ
ER  -