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121.
Nike: the vision behind the victory Tracy Carbasho by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Jaico 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 338.768536 CAR-T.

122.
100 rules for entrepreneurs: real life business lessons Lewis, Neil by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Jaico 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 LEW-N.

123.
Successful marketing : step-by-step strategies to get results fast Pauline Rowson by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Jaico 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ROW-P.

124.
Essentials of international marketing Donald L. Brady by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Jaico publishing house 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.84 BRA-D.

125.
Foundations of marketing / John Fahy and David Jobber by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2012
Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: General Stack (For lending) 658.8 FAH-J, ...

126.
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MOF-S.

127.
Marketing management : a south asian perspective / Philip Kotler and others by
Edition: 14th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson 2013
Availability: Items available for loan: BITS Pilani Hyderabad (4)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.8 KOT-P, ...

128.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2007
Availability: Items available for loan: BITS Pilani Hyderabad (3)Location, call number: Text & Reference Section (Student cannot borrow these books) 659.1 BEL-G, ...

129.
HBR's 10 must reads on strategic marketing / Harvard Business Review Press by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business Review Press 2013
Availability: Not available: BITS Pilani Hyderabad: Lost (1).

130.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry and Gordon Linoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley 2000
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 BER-M.

131.
POP : create the perfect pitch, title, and tagline for anything / Sam Horn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Penguin books 2006
Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: General Stack (For lending) 658.802 HOR-S, ...

132.
Organizing across borders(CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.8 DAN-J.

133.
Strategies for youth dominated market(CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.8 KUR-B.

134.
Decoding the cultural language for marketing / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.8 DES-S.

135.
HR related aspects of CRM reward : recognition systems(CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 DUG-S.

136.
Product brands to company brands (CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.827 SUR-J.

137.
Designing world class brands (CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 NAW-R.

138.
Creating icons brands in the Indian market (CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.827 KAN-R.

139.
Building successful brands in the 21st century (CD-ROM) / AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.827 MUT-B.

140.
Vistas in agricultural marketing / Indian Society of Agricultural Marketing by
Material type: Text Text; Literary form:
Language: ENG
Publication details: India Indian Society of Agricultural Marketing
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 338.13 ISA-M.

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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