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21.
Analytical and dynamic strategy : big profits from big data /: John F. Tanner jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley India 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.834 TAN-J.

22.
Productive relationships : strategies for building stronger business connections /: Jan Yeger by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Alchemy Publishers 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 YAG-J.

23.
Salesforce.com for dummies /: Liz Kao and Matt Kaufman by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley India 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 KAO-L.

24.
How companies win : profiting from demand-driven business models no matter what business you're in /: Rick Kash, David Calhoun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York HarperBusiness 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4012 KAS-R.

25.
'I love you more than my dog" : five decisions that drive extreme customer loyalty in good times and bad: Jeanne Bliss by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Portfolio 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 BLI-J.

26.
Harvard business review on customer relationship management: by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA HBS Press 1998
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.12 HAR-C.

27.
Users, not customers : who really determines the success of your business: Aaron Shapiro. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Portfolio/Penguin 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 SHA-A.

28.
E-myth mastery : the seven essential disciplines for building a world class company /: Michael E. Gerber by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York HarperCollins 2005
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.421 GER-M.

29.
Importance of customer focus to an organization India(CD-ROM) /: AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 KOC-J.

30.
IT tools for enhancing CRM delivery system quality applications for delivery CRM(CD-ROM) /: AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 SID-S.

31.
Organization architecture : structures for effective service delivery(CD-ROM) /: AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 CHA-M.

32.
Designing world class brands (CD-ROM) /: AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.812 NAW-R.

33.
Simple :: conquering the crisis of complexity / Alan Siegel and Irene Etzkorn by
Material type: Text Text; Literary form: Not fiction
Publication details: London RH Business Books 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 808.06665 SIE-A.

34.
Service-dominant logic :: premises, perspectives, possibiliites / Robert F. Lusch and Stephen L. Vargo by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 LUS-R.

35.
Customer in the boardroom? :: crafting customer-based business strategy / Rama Bijapurkar by
Material type: Text Text; Literary form: Not fiction
Publication details: India Sage Publications 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4012 BIJ-R.

36.
Beyond advertising :: creating values through all customer touch points / Yoram (jerry) Wind and Catharine Findiesen Hays by
Material type: Text Text; Literary form: Not fiction
Publication details: India Wiley India 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.1 WIN-Y.

37.
Brand desire :: how to create consumer involvement and inspiration / Nicholas Ind and Oriol Iglesias by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Bloomsbury 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 IND-N.

38.
Zero to 100,000 :: social media tips and tricks for small Businesses / Sarah-Jayne Gratton and Dean Anthony Gratton by
Material type: Text Text; Literary form: Not fiction
Publication details: India Pearson 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.872 GRA-S.

39.
Handbook of brand relationships /: edited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester by
Material type: Text Text; Literary form: Not fiction
Publication details: India Yes Dee Publishing 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 MAC-D.

40.
MKTG : principles of marketing /: Charles W. Lamb and others by
Material type: Text Text; Literary form: Not fiction
Publication details: India Cengage Learning 2016
Availability: Items available for loan: BITS Pilani Hyderabad (3)Location, call number: General Stack (For lending) 658.8 LAM-C, ...

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