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1.
Brand leadership /: David A Aaker and Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pocket Books 2000
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 AAK-D.

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2.
Aaker on branding :: 20 principles that drive success / David Aaker by
Material type: Text Text; Literary form: Not fiction
Publication details: India Sage Publications 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 AAK-D.

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3.
Creating signature stories :: strategic messaging that persuades, energizes and inspires / David Aaker by
Material type: Text Text; Literary form: Not fiction
Publication details: USA Portfolio / Penguin 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.452 AAK-D.

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Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
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