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The fail-safe startup / Tom Eisenmann

By: Material type: TextTextPublication details: New York Penguin Random House 2021Description: 350 pISBN:
  • 9780241420171
Subject(s): DDC classification:
  • 658.11 EIS-T
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Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.11 EIS-T (Browse shelf(Opens below)) Checked out 12/08/2025 43475
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90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?


Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.


Eisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:


* Launching too early
* Aiming too high, too soon
* And letting early success lead to misplaced confidence


Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.

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