No Filter : how Instagram transformed business, celebrity and culture / Sarah Frier
Material type:
TextPublication details: London Random House Business 2020Description: 327 pISBN: - 9781847942548
- 302.231 FRI-S
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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BITS Pilani Hyderabad | 300 | General Stack (For lending) | 302.231 FRI-S (Browse shelf(Opens below)) | Available | 43524 |
The inside story of how Instagram took over the world.
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
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