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Marketing management :: indian cases / Prachi Gupta...[et.al.].,
Material type:
TextPublication details: 2018 Pearson Education 2018Description: 23.6 pISBN: - 9789332587106
- 658.8 GUP-P
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | INR 1300.00 | Available | 48813 | |||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | INR 1300.00 | Available | 48793 | |||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | Available | 41522 | ||||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | Available | 41523 | ||||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | Available | 40454 | ||||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | Available | 40455 | ||||
|
Course Text Book
|
BITS Pilani Hyderabad | 650 | Text & Reference Section (Student cannot borrow these books) | 658.8 GUP-P (Browse shelf(Opens below)) | Available | 34957 |
Total holds: 0
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
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