India- A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How- do some companies win big in this market?

Why- do many companies fail to go after the big opportunities?

What- are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Table of contents
Foreword P. Dwarkanath
Preface
Acknowledgements
The Last Mile: A Strategic Differentiator
Winning in a Billion Consumer Market
Cracking the Da Vinci Code
Revitalizing the Last Mile: Tools and Frameworks
The Five Knots of the Last Mile
Sextant Arcs of Turbonators
The Revenue Turbine
Delivering the Last Mile: Mission Critical(s)
Zero Calorie Value Chains
Customer Capital in the Times of the Millennial Generation
Man and Machine, not Man or Machine
Swarm Intelligence: The Execution SupremacyEpilogue
Index


India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's top 10 countries in terms of GDP. How do some companies win big in this market? Why do many companies fail to go after the big opportunities? What are the new growth strategies that can triumph in this diverse market? Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture "undiminished" potential of a billion-consumer market.