One of the most exciting feelings in the world is when you take the leap to become an entrepreneur and launch your own start-up. However, there are a couple of obvious questions that come to your mind when you take that entrepreneurial plunge: What are the things you should plan ahead for? What are the pitfalls you need to watch out for?

In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan not only answer these questions but also distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur, as well as for those who have already embarked on their entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, from building the organization and its mission, vision and values, defining a business and marketing strategy to creating and sharing wealth and, finally, taking your company public through an IPO – Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.

Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is the definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompany the start-up adventure.