"Do you dream of starting your own restaurant or café some day? Here's your no-nonsense roadmap to becoming a restaurateur. Venturing into the restaurant business is a popular choice today, yet few new eateries survive. It's important to discover how to manage business risks and make well-informed choices for your restaurant start-up before you go live. Beyond the Menu: A Restaurant Start-Up Guide is packed with information on the nuts and bolts of the restaurant industry as well as techniques to handle money, marketing, manpower, and operational issues. Top business consultant Ravi Wazir shares proven techniques and strategies honed by hospitality professionals over decades. USE THIS BOOK AS A REFERENCE TO: - Design your restaurant- Plan your menu- Organize your team- Manage your budget- Get your certificates and approvals- And a whole lot more...Whether you are a businessman with no knowledge of restaurants, a practising professional, or an industry student, if you plan to embark on a journey of realising your restaurant dream, and are not sure how, this book will help you avoid painful mistakes and do it right the first time"-- amazon