Practical Google Analytics and Google Tag Manager for developers / Jonathan Weber and the Team at LunaMetrics
Material type:
TextPublication details: United Kingdom Apress 2015Description: 269 pISBN: - 9781484252482
- 004 WEB-J
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 003-007 | General Stack (For lending) | 004 WEB-J (Browse shelf(Opens below)) | Available | 40794 |
Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.
There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning-fast updates to your site, and standardization of the most common tags for on-site tracking
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