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Services marketing : people technology strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chattrjee by
Material type: Text Text; Literary form: Not fiction
Publication details: India Pearson Education 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 WIR-J.

2.
Essentials of services marketing / Jochen Wirtz and Christopher Lovelock by
Edition: 3rd ed.,
Material type: Text Text; Literary form: Not fiction
Publication details: India Pearson 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 WIR-J.

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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