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1.
Become the brand of choice Jason Hartman by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Jaico Publishing 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 HAR-J.

2.
Apple experience : secrets to building insanely great customer loyalty Carmine Gallo by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 GAL-C.

3.
How companies win : profiting from demand-driven business models no matter what business you're in / Rick Kash, David Calhoun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York HarperBusiness 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4012 KAS-R.

4.
Users, not customers : who really determines the success of your business Aaron Shapiro. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Portfolio/Penguin 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 SHA-A.

5.
Huawei story / Tian Tao with Wu Chunbo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Sage Publications 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 338.76213820951 TAO-T.

6.
Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver by
Edition: 2nd
Material type: Text Text; Literary form: Not fiction
Publication details: India Yes Dee Publishing 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 OLI-R.

7.
UX for lean startups : faster, smarter user experience research and design / Laura Klein by
Material type: Text Text; Literary form: Not fiction
Publication details: India Shroff Publishers 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.11 KLE-L.

8.
Lean UX : applying lean principles to improve user experience / Jeff Gothelf and Josh Seiden by
Material type: Text Text; Literary form: Not fiction
Publication details: India Shroff Publishers 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 GOT-J.

9.
Inspired : how to create tech products customers love / Marty Cagan by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey John Wiley 2018
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.575 CAG-M.

10.
The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / Dan Olsen by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey John Wiley 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4013 OLS-D.

11.
Rethinking competitive advantage : new rules for the digital age / Ram Charan and Geri Willigan by
Material type: Text Text; Literary form: Not fiction
Publication details: London Random House Business 2021
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.4062 CHA-R.

12.
The customer driven culture : a Microsoft story : six proven strategies to hack your culture and develop a learning focused organization / Travis Lowdermilk and Monty Hammontree by
Material type: Text Text; Literary form: Not fiction
Publication details: India Shroff Publishers 2020
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 LOW-T.

13.
Mapping experiences : a complete guide to customer alignment through journeys blueprints and diagrams / Jim Kalbach by
Material type: Text Text; Literary form: Not fiction
Publication details: India SPD 2021
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 KAL-J.

14.
Design for six sigma for service by Kai Yang.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, N.Y. McGraw-Hill Education, 2005
Online resources:
Availability: Items available for loan: BITS Pilani Hyderabad (1).

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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