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Results of search for 'ccl=su:"Word-of-mouth advertising.ﾠ"'
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Authors
Berger, Jonah
Rosen, Emanuel
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650
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General Stack (For lending)
Topics
Consumer behavior.ﾠ
Marketing
New products.ﾠ
Viral marketing
Word-of-mouth advert...
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1.
Anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /
Emanuel Rosen
by
Rosen, Emanuel
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
ENG
Publication details:
India
Profile Books
2010
Availability:
Items available for loan:
BITS Pilani Hyderabad
(1)
Location, call number:
General Stack (For lending)
658.8 ROS-E
.
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2.
Contagious : why things catch on /
Jonah Berger
by
Berger, Jonah
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
ENG
Publication details:
India
Simon and Schuster
2013
Availability:
Items available for loan:
BITS Pilani Hyderabad
(2)
Location, call number:
General Stack (For lending)
658.8342 BER-J, ..
.
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Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
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