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1.
Agile marketing Michelle Accardi-Petersen by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Apress 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ACC-M.

2.
Strategic marketing problems : case and comments Roger A. Kerin and Robert A. Peterson by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 KER-R.

3.
Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Harvard Business Review Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 SAC-J.

4.
Brand washed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Crown Business 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M.

5.
Age of persuasion : how marketing ate our culture / Terry O'Reilly and Mike Tennant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Berkeley Counterpoint Press 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 306.34 ORE-T.

6.
Data driven marketing for dummies : A Wiley Brand / David Semmelroth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.800285 SEM-D.

7.
Idea generator : tools for business growth Ken Hudson by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Viva 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.401 HUD-K.

8.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley 2004
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 BER-M.

9.
Insanely simple : the obsession that drives Apple's success / Ken Segall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Portfolio 2012
Availability: Not available: BITS Pilani Hyderabad: Checked out (1).

10.
Management information system / James A. O'Brien, George M. Marakas and Ramesh Behl by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw Hill 2010
Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: General Stack (For lending) 658.4038011 OBR-J, ...

11.
Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8342 COH-M.

12.
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaete de Azevedo and Ricardo Pomeranz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 AZE-A.

13.
Four pillars of profit driven marketing : how to maximize creativity, accountability, and roi / Leslie H. Moeller and Edward C. Landry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata Mc-Graw-Hill 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 MOE-L.

14.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi and others by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.5 SIM-D.

15.
Marketing your consulting or professional services : a step by step program of proven marketing techniques / David Karlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Viva 2004
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.46068 KAR-D.

16.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Kalra by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson Education 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.7 CHO-S.

17.
Cases in health care marketing / John L. Fortenberry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Jones and Bartlett Publishers 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 362.10688 FOR-J.

18.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and D. V. Kalra by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson Edu. 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.7 CHO-S.

19.
Yes! Noah J. Goldstein by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Profile Books 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.45 GOL-N.

20.
Uncommon sense of management : five skill and a sixth sense / Sanjay Tiwari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Response Books 2006
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.1 TIW-S.

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