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Growing business innovation : creating, marketing and monetising IP / edited by Jonathan Reuvid

By:

edited by Reuvid, Jonathan

Material type: Text

TextPublication details: London Legend Publications 2017Description: 232 pISBN:

9781787198937

Subject(s):

DDC classification:

338.943 REU-J

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	330	General Stack (For lending)	338.943 REU-J (Browse shelf(Opens below))	Available		35309

Total holds: 0

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

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