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	1.	Retail strategies : understanding why we shop Jim Pooler by Pooler, Jim Edition: Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Jaico 2008 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8342 POO-J. Add to cart (remove)
	2.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Harper 2008 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 153.83 ARI-D. Add to cart (remove)
	3.	Brand washed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Crown Business 2011 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M. Add to cart (remove)
	4.	Buyology : how everything we believe about why we buy is wrong / Martin Lindstrom by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Random House Business Books 2008 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.834 LIN-M. Add to cart (remove)
	5.	Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen by Cohen, Marshal Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2010 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8342 COH-M. Add to cart (remove)
	6.	Positive linking : how networks can revolutionise the world / Paul Ormerod by Ormerod, Paul Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: London Faber and Faber 2012 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 302.3 ORM-P. Add to cart (remove)
	7.	Contagious : why things catch on / Jonah Berger by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Simon and Schuster 2013 Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: General Stack (For lending) 658.8342 BER-J, ... Add to cart (remove)
	8.	Consumer behaviour : text and cases Ramneek Kapoor and Nnamdi O. Madichie by Kapoor, Ramneek Madichie, Nnamdi O., jt. auth Edition: Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Tata McGraw-Hill 2012 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8342 KAP-R. Add to cart (remove)
	9.	Brand hijack : marketing without marketing / Alex Wipperfurth by Wipperfurth, Alex Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: New York Portfolio 2005 Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 WIP-A. Add to cart (remove)
	10.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Language: ENG Publication details: India Harpers 2008 Availability: Not available: BITS Pilani Hyderabad: Lost (1). Add to cart (remove)

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