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1.
Become the brand of choice: Jason Hartman by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Mumbai Jaico Publishing 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.812 HAR-J.

2.
Brand new world : how India, China, Russia & Brazil are reshaping business: Max Lenderman by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Jiaco Publishing House 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 LEN-M.

3.
E-commerce : business, technology, society /: Kenneth C. Laudon and Carol Guercio Traver. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson Education 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.872 LAU-K.

4.
Pharmaceutical marketing : : Dimitris Dogramatzis a practical guide / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Informa Healthcare 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: Text & Reference Section (Student cannot borrow these books) 615.10688 DOG-D.

5.
Marketing management : strategies and practices: Prof. Faheema Idrees and Prof. T.M. Kuthubudeen by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India KW publishers pvt ltd 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 IDR-F.

6.
Agile marketing: Michelle Accardi-Petersen by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Apress 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ACC-M.

7.
Marketing management : a case book: Debasis Pradhan by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Cengage Learning 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 PRA-D.

8.
Marketing channels: Anne T. Coughlan and others by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.87 COU-A.

9.
Strategic marketing problems : case and comments: Roger A. Kerin and Robert A. Peterson by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 KER-R.

10.
Global marketing : foreign entry, local marketing, & global management: Johny K. Johansson by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India TMH 2006
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.84 JOH-J.

11.
Winning the story wars : why those who tell-and live-the best stories will rule the future /: Jonah Sachs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Harvard Business Review Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 SAC-J.

12.
Marketing for growth : the role of marketers in driving revenues and profits /: Iain Ellwood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Profile Books 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ELL-I.

13.
Powerlines : words that sell brands, grip fans, and sometimes change history /: Steve Cone by
Material type: Text Text
Language: ENG
Publication details: India Viva 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.802 CON-S.

14.
Branding India : an incredible story: Amitabh Kant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Collins Business 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.827 KAN-A.

15.
Integrated advertising, promotion, and marketing communications /: Kenneth E. Clow and Donald Baack by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Pearson Education 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.1CLO-K.

16.
Tata : the evolution of a corporate brand /: Morgen Witzel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Penguin Books India Pvt. Ltd. 2010
Availability: Not available: BITS Pilani Hyderabad: Checked out (1).

17.
Marketing power plays : how the world's most ingenious marketers reach the top of their game /: Stephen J. Adler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 MAR-K.

18.
Marketing research /: G. C. Beri by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw Hill 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.83 BER-G.

19.
Marketing management : text and cases /: K.S. Chandrasekar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 CHA-K.

20.
Marketing /: Michael J. Etzel and others by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 ETZ-M.

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