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1.
Brand washed : tricks companies use to manipulate our minds and persuade us to buy /: Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Crown Business 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M.

2.
Neuromarketing for dummies /: Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley 2013
Availability: Not available: BITS Pilani Hyderabad: Checked out (1).

3.
War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it /: Al Ries & Laura Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Collins Business 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658 RIE-A.

4.
How the world sees you :: discover your highest value through the science of fascination / Sally Hogshead by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 158.1 HOG-S.

5.
Alchemy the surprising power of ideas that don't make sense /: Rory Sutherland by
Material type: Text Text; Literary form: Not fiction
Publication details: London Ebury Publishing 2019
Availability: Not available: BITS Pilani Hyderabad: Checked out (1).

6.
Emotion by design :: creative leadership lessons from a life at nike / Greg Hoffman by
Material type: Text Text; Literary form: Not fiction
Publication details: London Penguin Random House 2022
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 338.76887 HOF-G.

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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