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1.
Marketing analytics roadmap : methods, metrics, and tools / Jerry Rackley by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Springer Science Business Media 2022
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8 RAC-J.

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2.
Marketing analytics : based on first principles / Robert W. Palmatier, J. Andrew Petersen and Frank Germann by
Material type: Text Text; Literary form: Not fiction
Publication details: India Bloomsbury 2022
Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: Text & Reference Section (Student cannot borrow these books) 658.83 PAL-R, ...

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Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
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