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1.
Brand washed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Crown Business 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8343 LIN-M.

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2.
Neuromarketing for dummies / Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Wiley 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.8342 GEN-S.

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3.
War in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it / Al Ries & Laura Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Collins Business 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658 RIE-A.

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An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
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