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1.
Underworld /: Don DeLillo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Picdor 1997
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: Fiction "1st Floor" Fiction DEL-D.

2.
Tata : the evolution of a corporate brand /: Morgen Witzel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Penguin Books India Pvt. Ltd. 2010
Availability: Not available: BITS Pilani Hyderabad: Checked out (1).

3.
Oxford handbook of corporate reputation /: ed by Michael L. Barnett and Timothy G. Pollock by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: United Kingdom Oxford University Press 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 BAR-M.

4.
Desi dream merchants /: A. G. Krishnamurthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2006
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659 KRI-A.

5.
Effective internal communication / : Lyn Smith and Pamela Mounter by Series: PR in practice
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Kogan Page 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.45 SMI-L.

6.
Creativity in public relations / : Andy Green by Series: PR in practice
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Kogan Page 2008
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 GRE-A.

7.
Public relations practices : managerial case studies and problems /: Allen H. Center and others by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Prentice Hall of India 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 CEN-A.

8.
How to work a room : the ultimate guide to making lasting connections- in person and online /: Susan Roane by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Harper Collins 2007
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 650.13 ROA-S.

9.
Public relations writing : the essentials of style and format: Thomas H. Bivins. by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 808.066659 BIV-T.

10.
Handbook of strategic public relations and integrated communications: ed. by Clarke L. Caywood by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Tata McGraw-Hill 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.45 CAY-C.

11.
Internal communications /: James Farrant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Viva 2009
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 658.45 FAR-J.

12.
Introducing public relations: theory and practice /: Keith Butterick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Sage India 2011
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 BUT-K.

13.
Buy-in : saving your good idea from being shot down /: John P. Kotter and Lorne A. Whitehead by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business Review Press 2010
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 650.1 KOT-J.

14.
30 Days to social media success :: the 30 day results guide to making the most of twitter, blogging, linkedin, and facebook / Gail Z. Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: India Vikas Publishing 2014
Availability: Items available for loan: BITS Pilani Hyderabad (2)Location, call number: General Stack (For lending) 658.872 MAR-G, ...

15.
Rethinking reputation : how pr trumps marketing and advertising in the new media world /: Fraser P. Seitel and John Doorley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Palgrave MacMillan 2012
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 SEI-F.

16.
Public relations as activism : postmodern approaches to theory & practice /: Derina R. Holtzhausen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Routledge 2014
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 HOL-D.

17.
Managing new India : strategies and perspective (CD-ROM) /: AIMA - All India Management Associate
Material type: Film Film; Type of visual material: game
Language: ENG
Publication details: India AIMA - All India Management Associate
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: CD / DVD 658.45 BRO-W.

18.
Trust me, I'm lying : : confessions of a media manipulator / Ryan Holiday by
Material type: Text Text; Literary form: Not fiction
Publication details: New York Penguin 2013
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.20285675 HOL-R.

19.
Trust me, PR is dead /: Robert Phillips by
Material type: Text Text; Literary form: Not fiction
Publication details: London Unbound 2015
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.2 PHI-R.

20.
Beyond advertising :: creating values through all customer touch points / Yoram (jerry) Wind and Catharine Findiesen Hays by
Material type: Text Text; Literary form: Not fiction
Publication details: India Wiley India 2016
Availability: Items available for loan: BITS Pilani Hyderabad (1)Location, call number: General Stack (For lending) 659.1 WIN-Y.

Pages
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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