| 000 | 00652pam a2200205a 44500 | ||
|---|---|---|---|
| 999 |
_c11668 _d11668 |
||
| 008 | 150502b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415225144 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a659 JEN-K | ||
| 100 | _aJensen, Klaus Bruhn, ed. | ||
| 245 |
_aHandbook of media and communication research: qualitative and quantitative methodologies / _cKlaus Bruhn Jensen |
||
| 260 |
_aNew York _bRoutledge _c2002 |
||
| 300 | _a332 p. | ||
| 650 | _aMarketing channels. | ||
| 650 | _aMass media and business.ﾠ | ||
| 650 | _aAdvertising media planning. ﾠ | ||
| 907 | _a659 JEN-K | ||
| 942 | _2ddc | ||