| 000 | 00616pam a2200217a 44500 | ||
|---|---|---|---|
| 999 |
_c12051 _d12051 |
||
| 008 | 150502b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781471111693 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.8342 BER-J | ||
| 100 | _aBerger, Jonah | ||
| 245 |
_aContagious : why things catch on / _cJonah Berger |
||
| 260 |
_aIndia _bSimon and Schuster _c2013 |
||
| 300 | _a244 p. | ||
| 650 | _aViral marketing | ||
| 650 | _aWord-of-mouth advertising.ﾠ | ||
| 650 | _aNew products.ﾠ | ||
| 650 | _aConsumer behavior.ﾠ | ||
| 907 | _a658.8342 BER-J | ||
| 942 | _2ddc | ||