| 000 | 00720pam a2200229a 44500 | ||
|---|---|---|---|
| 999 |
_c12801 _d12801 |
||
| 008 | 150502b2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781107461703 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.872 NGI-R | ||
| 100 | _aNG, Irene C.L. | ||
| 245 |
_aCreating new markets in the digital economy : value and worth / _cIrene C. L. NG |
||
| 260 |
_aIndia _bCambridge University Press _c2014 |
||
| 300 | _a238 p. | ||
| 650 | _aInformation technology--Economic aspects | ||
| 650 | _aValueﾠ | ||
| 650 | _aTechnological innovations--Economic aspectsﾠ | ||
| 650 | _aNew Productsﾠ | ||
| 650 | _aMarketing Researchﾠ | ||
| 907 | _a658.872 NGI-R | ||
| 942 | _2ddc | ||