000 00902pam a2200301a 44500
008 150502b2012 xxu||||| |||| 00| 0 eng d
020 _a9781259027635
040 _cBITS Pilani Hyderabad
_aBITS Pilani Hyderabad
041 _aENG
082 _a658.45 CAY-C
100 _a Caywood, Clarke L. ,ed.
245 _aHandbook of strategic public relations and integrated communications
_b
_c ed. by Clarke L. Caywood
250 _a 2nd
260 _a India
_b Tata McGraw-Hill
_c 2012
300 _a904
500 _a
500 _a
520 _a
650 _a
650 _aᅠPublic relationsᅠ
650 _aᅠCommunication in marketingᅠ
650 _aCommunication in managementᅠ
907 _a 658.45 CAY-C
908 _a
909 _a Communication in managementᅠ;ᅠCommunication in marketingᅠ;ᅠPublic relationsᅠ;ᅠ
910 _a
920 _a 9781259027635
999 _c13179
_d13179