| 000 | 00636pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 150502b2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781847398352 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.827 AAK-D | ||
| 100 | _aAaker, David A. | ||
| 245 |
_aBrand leadership / _cDavid A Aaker and Erich Joachimsthaler |
||
| 260 |
_aIndia _bPocket Books _c2000 |
||
| 300 | _a350 p. | ||
| 650 | _aBrand name products -- United States -- Management οΎ | ||
| 700 | _aJoachimsthaler, Erich, jt.auth | ||
| 907 | _a658.827 AAK-D | ||
| 908 | _aJoachimsthaler, Erich, jt.auth | ||
| 942 | _2ddc | ||
| 999 |
_c14456 _d14456 |
||