| 000 | 00866pam a2200253a 44500 | ||
|---|---|---|---|
| 999 |
_c17410 _d17410 |
||
| 008 | 150502b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780062371454 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658 RIE-A | ||
| 100 | _aRies, Al | ||
| 245 |
_aWar in the board room : why left-brain management and right-brain marketing don't see eye-to-eye- and what to do about it / _cAl Ries & Laura Ries |
||
| 260 |
_aNew York _bCollins Business _c2009 |
||
| 300 | _a272 | ||
| 650 | _aSuccess in business. | ||
| 650 | _aOrganizational effectiveness.ﾠ | ||
| 650 | _aLeft and right (Psychology).ﾠ | ||
| 650 | _aManagement-Psychological aspects.ﾠ | ||
| 650 | _aMarketing-Psychological aspects.ﾠ | ||
| 700 | _aRies, Laura., jt. auth. | ||
| 907 | _a658 RIE-A | ||
| 908 | _aRies, Laura., jt. auth. | ||
| 942 | _2ddc | ||