| 000 | 00806pam a2200277a 44500 | ||
|---|---|---|---|
| 008 | 150502b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781422101674 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.827 KUM-N | ||
| 100 | _a Kumar, Nirmalya | ||
| 245 |
_aPrivate label strategy : how to meet the store brand challenge _b _c Nirmalya Kumar and Jan-Benedict E. M. Steenkamp |
||
| 250 | _a | ||
| 260 |
_a USA _b HBS Press _c 2007 |
||
| 300 | _a270p. | ||
| 500 | _a | ||
| 500 | _a | ||
| 520 | _a | ||
| 650 | _aBrand name products - Marketing | ||
| 700 | _aSteenkamp, Jan-Benedict E. | ||
| 907 | _a 658.827 KUM-N | ||
| 908 | _a Steenkamp, Jan-Benedict E. | ||
| 909 | _a Brand name products - Marketing | ||
| 910 | _a | ||
| 920 | _a 9781422101674 | ||
| 999 |
_c18298 _d18298 |
||