000 | 01102pam a2200301a 44500 | ||
---|---|---|---|
008 | 150502b2009 xxu||||| |||| 00| 0 eng d | ||
020 | _a9781403978950 | ||
040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
041 | _aENG | ||
082 | _a659.092 ROM-K | ||
100 | _a Roman, Kenneth. | ||
245 |
_aKing of madison avenue : David Ogilvy and the making of modern advertising _b _c Kenneth Roman |
||
250 | _a | ||
260 |
_a New York _b Palgrave Macmillan _c 2009 |
||
300 | _a282p. | ||
500 | _a | ||
500 | _a | ||
520 | _a | ||
650 | _aᅠAdvertising-United States - History-20th century | ||
650 | _aᅠAdvertising agencies-United States-Hisotry-20th centruyᅠ | ||
650 | _aᅠAdvertising executives-United States-Biographyᅠ | ||
650 | _aOgilvy, David, 1911-1999ᅠ | ||
907 | _a 659.092 ROM-K | ||
908 | _a | ||
909 | _a Ogilvy, David, 1911-1999ᅠ;ᅠAdvertising executives-United States-Biographyᅠ;ᅠAdvertising agencies-United States-Hisotry-20th centruyᅠ;ᅠAdvertising-United States - History-20th century | ||
910 | _a | ||
920 | _a 9781403978950 | ||
999 |
_c18355 _d18355 |