000 01102pam a2200301a 44500
008 150502b2009 xxu||||| |||| 00| 0 eng d
020 _a9781403978950
040 _cBITS Pilani Hyderabad
_aBITS Pilani Hyderabad
041 _aENG
082 _a659.092 ROM-K
100 _a Roman, Kenneth.
245 _aKing of madison avenue : David Ogilvy and the making of modern advertising
_b
_c Kenneth Roman
250 _a
260 _a New York
_b Palgrave Macmillan
_c 2009
300 _a282p.
500 _a
500 _a
520 _a
650 _aᅠAdvertising-United States - History-20th century
650 _aᅠAdvertising agencies-United States-Hisotry-20th centruyᅠ
650 _aᅠAdvertising executives-United States-Biographyᅠ
650 _aOgilvy, David, 1911-1999ᅠ
907 _a 659.092 ROM-K
908 _a
909 _a Ogilvy, David, 1911-1999ᅠ;ᅠAdvertising executives-United States-Biographyᅠ;ᅠAdvertising agencies-United States-Hisotry-20th centruyᅠ;ᅠAdvertising-United States - History-20th century
910 _a
920 _a 9781403978950
999 _c18355
_d18355