000			02966cam a2200361 i 4500
001			18122228
005			20151120111920.0
008			140421s2014 nyu 000 0 eng
010			_a 2014009895
020			_a9781592408498 (cloth)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aPE1479.B87 _bP65 2014
082	0	0	_a808.032 POL-J _223
084			_aBUS007000 _aLAN009010 _aLAN009050 _2bisacsh
100	1		_aPollack, John.
245	1	0	_aShortcut : _bhow analogies reveal connections, spark innovation, and sell our greatest ideas / _cJohn Pollack
260			_aNew York _bGotham books _c2014
300			_a238 p.
365			_aINR _b699.00.
504			_aIncludes bibliographical references (pages 213-230) and index.
505	0		_aIntroduction: Boarding the Ship of State: Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought -- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes -- Chapter 3: The Model T-Bone: How Analogies Spark Innovation -- Chapter 4 : Morning in America: How Analogies Persuade -- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies
520			_a" A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges. "--
650		0	_aEnglish language _xBusiness English.
650		0	_aCreative thinking.
650		0	_aBusiness communication.
650		0	_aAnalogy.
650		0	_aSociolinguistics.
856	4	2	_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781592408498.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc
955			_bxk10 2014-04-21 _ixk10 20 14-04-21 to Dewey
999			_c21328 _d21328