000 01000nam a22001937a 4500
008 151027b2012 xxu||||| |||| 00| 0 eng d
020 _a9781609947743
082 _a658.11 COH-P
100 _aCohan, Peter S.
245 _aHungry start-up strategy :
_bcreating new ventures with limited resources and unlimited vision /
_cPeter S. Cohan
260 _aIndia
_bHarper Collins
_c2012
300 _a244 p.
365 _aINR
_b299.00.
500 _aCohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
650 _aNew business enterprises
650 _aNew business enterprises
650 _aVenture capital
650 _aVenture capital
999 _c21954
_d21954