000			01659nam a22002297a 4500
008			170706b2008 xxu||||| |||| 00| 0 eng d
020			_a9780070264670
082			_a658.800285 VOL-C
100			_aVollmer, Christopher
245			_aAlways on : _badvertising, marketing, and media in an era of consumer control / _cChristopher Vollmer and Geoffrey Precourt
260			_aIndia _bTata McGraw-Hill _c2008
300			_a215 p.
365			_aINR _b395.00
440			_aStrategy+ business
500			_a "The new media environment is "always on," digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it." "The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future."--Jacket.
650			_aInternet marketing
650			_aMarketing
650			_aConsumer behavior
650			_aAdvertising media planning
650			_aElectronic commerce
700			_aPrecourt, Geoffrey jt.,auth
999			_c27227 _d27227