000			01410nam a22001697a 4500
008			170915b2014 xxu||||| |||| 00| 0 eng d
020			_a9789332518278
082			_a647.940688 KOT-P
245			_aMarketing for hospitality and tourism / _cKotler Philip, John T. Bowen and James Makens
260			_aSouth Asia _bPearson _c2014
300			_a628 p.
365			_aINR _b899.00
500			_a"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--Jacket.
650			_aTourism--Marketing
650			_aHospitality industry--Marketing
650			_aMarketing
999			_c27670 _d27670