| 000 | 00647nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 170918b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789380381169 | ||
| 082 | _a658.827 MAC-D | ||
| 100 | _aedited by MacInnis, Deborah J. | ||
| 245 |
_aHandbook of brand relationships / _cedited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester |
||
| 260 |
_aIndia _bYes Dee Publishing _c2009 |
||
| 300 | _a424 p. | ||
| 365 |
_aINR _b695.00. |
||
| 650 | _aRelationship marketing | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aBrand choice | ||
| 650 | _aCustomer relations | ||
| 700 | _aPark, C. Whan | ||
| 700 | _aPriester, Joseph R. | ||
| 999 |
_c27717 _d27717 |
||