000			02070nam a22002657a 4500
008			180316b2013 xxu||||| |||| 00| 0 eng d
020			_a9780989200509
020			_a9781119690351
082			_a658.8 BLA-S
100			_aBlank, Steve
245			_aThe four steps to the epiphany : _bsuccessful strategies for products that win / _cSteve Blank
250			_a5th ed.
260			_aNew Jersey _bWiley _c2013
300			_a370 p.
365			_aGBP _b39.95.
365			_aUSD _b39.95.
500			_aThe bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones.Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.Essential reading for anyone starting something new.
650			_aNew products
650			_aRelationship marketing
650			_aEntrepreneurship
650			_aBusiness planning
650			_aProduct management
650			_aCustomer relations
650			_aLean manufacturing
999			_c30107 _d30107