000 00550nam a22001697a 4500
999 _c30366
_d30366
008 180328b2016 xxu||||| |||| 00| 0 eng d
020 _a9789352601950
082 _a658.11 FIS-S
100 _aFisher, Steven
245 _aThe startup equation :
_ba visual guidebook to building, launching and scaling your startup /
_cSteven Fisher and Ja-Nae Duane
260 _aIndia
_bMcGraw Hill Education
_c2016
300 _a300 p.
365 _aINR
_b999.00.
500 _a You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step by step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding and scaling in addition to other elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, entrepreneurs Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. Using visual storytelling, they provide a much-needed blueprint to understanding the startup economy. The authors include illustrative business examples from companies such as TechStars and 500Startups, as well as interviews with over 40 entrepreneurs from across the globe. Filled with insightful case studies, The Startup Equation is a vibrant, practical guide to creating a winning business model for any startup. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Steve Fisher is product designer, filmmaker, entrepreneur, and startup advisor. Ja-Nae Duane is an entrepreneur, researcher, startup advisor, and professor of entrepreneurship & innovation.
650 _aNew business enterprises
650 _aEntrepreneurship
700 _aDuane, Ja-Nae