000			00606nam a22001937a 4500
999			_c30641 _d30641
008			180410b2017 xxu||||| |||| 00| 0 eng d
020			_a9781250103024
082			_a658.046 NOU-D
100			_aNour, David
245			_aCo-create: _bhow your business will profit from innovative and strategic collaboration / _cDavid Nour
260			_aNew York _bSt.Martin's Press _c2017
300			_a286 p.
365			_aINR _b599.00
500			_aThe best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
650			_aStrategic alliance (Business)
650			_aCustomer relations
650			_aNew Products
650			_aDiffusion of innovations
700			_aWilson, Lin., illus.,