| 000 | 00687nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 180429b2018 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587687 | ||
| 082 | _a658.8 WIR-J | ||
| 100 | _aWirtz, Jochen | ||
| 245 |
_aServices marketing : _bpeople technology strategy / _cJochen Wirtz, Christopher Lovelock and Jayanta Chattrjee |
||
| 260 |
_aIndia _bPearson Education _c2018 |
||
| 300 | _a817 p. | ||
| 365 |
_aINR _b799.00 |
||
| 650 | _aService industries--Marketing | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 650 | _aProfessions--Marketing | ||
| 650 | _aCustomer services--Marketing | ||
| 700 | _aLovelock, Christopher | ||
| 700 | _aChatterjee, Jayanta | ||
| 999 |
_c31034 _d31034 |
||