000			00517nam a22001577a 4500
999			_c31096 _d31096
008			180508b2018 xxu||||| |||| 00| 0 eng d
020			_a9781108416139
082			_a324.73 NEY-T
100			_aNeyazi, Taberez Ahmed
245			_aPolitical communication and mobilisation : _bthe Hindi media in India / _cTaberez Ahmed Neyazi
260			_aCambirdge _bCambridge University Press _c2018
300			_a234 p.
365			_aINR _b695.00
500			_aThis book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than 40 percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, one another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
650			_aCommunication in politics
650			_aMass media--Political aspects