000			00497nam a22001697a 4500
999			_c31188 _d31188
008			180515b2018 xxu||||| |||| 00| 0 eng d
020			_a9788129151124
082			_a658.4038 PAR-S
100			_aParthasarathy, S.
245			_aUnmet needs of entrepreneurship : _bwhy entrepreneurs do what they do / _cS. Parthasarathy
260			_aIndia _bRupa Publications _c2018
300			_a261 p.
365			_aINR _b295.00.
500			_aWhat needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are? These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers, and position their offerings. The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.
650			_aEntrepreneurship
650			_aInnovation
650			_aNew ideas