000			nam a22 7a 4500
999			_c31408 _d31408
008			180825b2017 xxu||||| |||| 00| 0 eng d
020			_a9781787198937
082			_a338.943 REU-J
100			_aedited by Reuvid, Jonathan
245			_aGrowing business innovation : _bcreating, marketing and monetising IP / _cedited by Jonathan Reuvid
260			_aLondon _bLegend Publications _c2017
300			_a232 p.
365			_aINR _b799.00
500			_aInnovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented. The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.
650			_aManagement
650			_aBusiness Innovations