000			01258nam a22001817a 4500
008			181012b2017 xxu||||| |||| 00| 0 eng d
020			_a9789386689009
082			_a305.420954 CHA-M
100			_aChaudhuri, Maitrayee
245			_aRefashioning India : gender, media, and a transformed public discourse / _cMaitrayee Chaudhuri
260			_aIndia _bOrient BlackSwan _c2017
300			_a325 p.
365			_aINR _b895.00
500			_aIn 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue and ‘shopping was legitimate pleasure’. This book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good and then aggressive nationalism. Refashioning India maps this process through a compilation of the author’s works, written at different points in time from the early 1990s, through the next two decades up to mid-2017.
650			_aMass media and public opinion
650			_aMass media and women
650			_aWomen--Crimes against
999			_c31765 _d31765